Privacy Policy for Flowers South Harrow Customers

Introduction

This Privacy Policy details how Flowers South Harrow collects, uses, stores, and protects your personal data in accordance with the General Data Protection Regulation (GDPR) and UK data protection laws. This policy applies to all customers placing orders with Flowers South Harrow from South Harrow and the surrounding districts, whether through our website, by telephone, or in person. Protecting your privacy and ensuring the security of your information is of utmost importance to us.

What Data We Collect

When you place an order or interact with Flowers South Harrow, we collect and process personal data necessary to fulfill your orders and provide our services. The data we collect may include:

  • Contact Information: Your full name, delivery address, billing address, phone number, and occasionally email address.
  • Order Details: Information about the products or services you have ordered, including order history and transaction amounts.
  • Payment Information: Payment details such as credit/debit card information or bank details (handled by secure payment processors and not stored by us).
  • Recipient Information: If you are sending flowers as a gift, we may also collect the recipient’s name, delivery address, and contact number.
  • Communications Data: Records of communications with us, such as queries, feedback, or complaints.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health information.

Lawful Basis for Processing Personal Data

Under GDPR, we are required to identify the lawful bases on which we process your personal data. The specific legal grounds applicable to Flowers South Harrow are as follows:

  • Contractual Necessity: The processing is necessary for the performance of a contract with you, for example, to process and deliver your order.
  • Legal Obligation: We may retain and process some information to fulfill our legal obligations, such as accounting and taxation.
  • Legitimate Interests: We process your personal data where it is necessary for legitimate business purposes, which do not override your data protection rights—for instance, maintaining customer records and communicating with you about your order.
  • Consent: In some cases, we process your data based on your explicit consent, such as using your details for marketing purposes. Where this applies, you may withdraw your consent at any time.

How We Use Your Personal Data

Your information is used strictly for the purposes for which it was collected. This includes:

  • Processing and fulfilling your flower orders.
  • Communicating with you about your order or answering customer service queries.
  • Maintaining accurate records of transactions.
  • Complying with our legal and regulatory obligations.
  • Sending you marketing communications if you have opted in to receive them (you can unsubscribe at any time).

Data Retention Period

We retain your personal data only for as long as is necessary to fulfill the purposes for which it is collected and to comply with legal, accounting, or reporting requirements. Typically, your order and transaction data will be kept for up to seven years, in line with applicable tax and contract laws. After this period, your data is securely deleted or anonymized so you can no longer be identified from it.

Third-Party Data Processors

In certain cases, Flowers South Harrow relies on trusted third-party service providers (data processors) to support our business operations. These may include:

  • Payment processing companies that securely handle your payment information.
  • Delivery and courier services for dispatching orders to your chosen address.
  • IT service providers who assist with system maintenance and data hosting.

All third-party processors used by Flowers South Harrow are required to adhere to strict data protection and security standards in line with GDPR. We do not sell or share your personal data with any other organizations for marketing purposes.

Your Data Protection Rights

Under GDPR, you have specific rights concerning your personal data processed by Flowers South Harrow. These include:

  • Right of Access: You can request access to the personal data we hold about you and receive a copy of it.
  • Right to Rectification: You have the right to ask us to correct any inaccurate or incomplete information we have on record.
  • Right to Erasure: Under certain circumstances, you can ask us to delete your personal data.
  • Right to Restrict Processing: You may request the restriction of processing of your data in specific situations.
  • Right to Data Portability: Where applicable, you can request that we transfer your data to another service provider or to yourself, in a commonly used format.
  • Right to Object: You have the right to object to processing based on legitimate interests or direct marketing at any time.

To exercise any of these rights, or if you have a concern about how your personal data is handled, you may contact us using the contact methods provided on our website or in-store. We aim to respond to all data protection requests within one month.

Data Security

Flowers South Harrow implements industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our procedures are regularly reviewed and updated to ensure continued data integrity and confidentiality.

International Transfers

Your personal data is stored within the UK and the European Economic Area (EEA). We do not transfer your personal information outside these jurisdictions. In rare cases where international transfer is required, we will ensure adequate levels of protection in accordance with GDPR requirements.

Changes to This Policy

This Privacy Policy may be updated periodically to reflect changes in our business processes, regulatory requirements, or to improve transparency. We encourage customers to review this policy regularly to remain informed about how we protect your data. The most current version will always be available on our website and in our store.

Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy or your data rights as a Flowers South Harrow customer, please refer to the contact options provided on our website or speak directly to our staff in store. We are committed to addressing your data protection needs promptly and transparently.